Christian Louboutin

High Fashion Footwear 

Today I'd like to talk about another research about my packaging brief I was given. But today I will mention high fashion high heels, that I guess every girl and woman would like to own now a days. Of course I will be mentioning their packaging designs and what impact it may have on creating some designs for high fashion packaging. I already have some ideas of designs and what I eventually I would like to produce as a high fashion shoe packaging, but I will talk about it after I present my research.

Okey, so let's talk about very first high heels and its packaging that came up to my mind. 

Christian Louboutine: 

Born in France in 1963 Christian Loubtine first started dreaming up fantastical footwear in his early teens. He was expelled from school at age 16 and started working for famed shoe designer Charles Jourdan two years later. In the early 1990's , Louboutine launched his own line of women's shoes. He added his legendary red soles in 1993. In one of his interviews Christian explained why he introduced his line with red soles. "My assistant was sitting there, painting her nails red, so I took one look and decided to colour my my soles red as a statement for the season, "Louboutin told Footwear News, " I thought, red soles are so flirtatious, and my customers asked me not to stop the production of red soles". 

He has turned his surrealistically beautiful shoes into an international success story. According to The New Yorker, he sells more than 500,000 pairs of his fabulous footwear each year. The cost of getting a pair of Louboutin's can range from nearly $400 up to $6000. Louboutin has stores around the world in addition to his Paris headquarters. 

In addition to women's shoes, Louboutin has worked to expand his reach in fashion. He branched out into handbags in 2003 , and he now offers a line of men's shoes as well. In 20013 , Louboutin will debut his new beauty line. 

With all his success, Louboutin has worked hard to defend his designs from copiers and counterfeiters. He even took the fahsion company Yves Saint Laurent to court over its use of red outer soles on some of its shoes, Louboutin also set up his own website to address the counterfeit shoe problem. 

In addition to all this Christian Louboutin company released a very funky and useful big shoe box. This is a thing where you can put all your footwear inside and take care of them. And of course the inside of the box is Red! Very elegant, and I would like to say that it's a amazing design to put out for sale!. 

I have also researched about the company's carrying bag and shoe boxes. What are they, and how they look like or is there is other funky footwear boxes they have designed. 

So I have found out that the company just like New Balance, is not very bothered about their shoe packaging. Of course red inside of the packaging is initially red, but nothing special apart from them features. 

By looking at Louboutin's brand everything else I was thinking about design some very nice and high fashion "leather" shoe packaging, matching the famous high heels colours. The shoe packaging will be inspired by Louboutin's handbag collection. With all the funky gold and silver features and maybe adding sequins or something that sparkles or makes some effort.