Brand & Packaging Project

Last Brief of the Year and I had to decide what I'm planning to design and produce. I thought a very long time about it (comparing to my class mates) . But finally I have decided that I am going to design something to do with packaging and the label brand. But then there was a problem what I can design and reproduce in a packing and brand.  One of my colleagues from work said " What don't you do something  of your own heritage- something that you won't see in a British retail industry". After that  I immiedly thought about what's my heritage. It's easy to say I'm Polish , but it's harder to think what Poland is famous for.... 

Doing a lot of research of my OWN country, I was also talking with my friends and family. I'm not trying to say that everybody does consume some sort of alcohol in Poland but vast majority of Polish population does it every weekend after hard week at work. Even my British friends agreed with me with my opinion about the alcohol consumption by Poles. I thought maybe I should do a Vodka brand and packaging ?! 

I have done something similar few years ago while I was studying at College. At the time I was doing Graphic Design too, therefore it is easier for me right now to explore and research bit more about the actual topic than when I had to do it for the first time as a unexperienced "Graphic Designer" 

In my opinion Brand and Packaging project will show all my best abilities and skills that I have reached and learned throughout all these years in College and at University. But this time I will be gathering all of my past research and of course brand new researches to explore more and more about the brand I would want to design and the packaging I'm going to produce. I'm going to use multi research such as Books, journals, the actual examples of packaging ( Vodka packaging and labels from shops). I'm also going to try reach to some of the British Vodka brand's industries, to also explore and get to know the British spirit market. It will be easier then to compare them two industries and point out the differences between them too. 

The key things I'm going to look at while researching about the topic: 

• What's the actual branding and packing about ? 
• Examples of Vodka spirits and their packaging, (from books, shops, journals and web) 
• History of Polish Spirits and brands 
• Talk about the meanings of some Polish alcohol brands. 
• Explore brainstorm about everything that may be related to the project. 
• How I can explore my ideas 

 To be continued...