As part of my advertising project I had to research about shocking and controversial UK's adverts. When I went through the web looking for interesting adverts I have read some opinions about UK advertising industry and to be honest with you, I've realized that advertisers making controversial adverts just because they want people to remember it and sometimes to buy the products, but sometimes the ads are just over control and they're too shocking to watch it or show it on public eyes and billboards.
For the start :
At first, the images are shocking. President Obama planting a kiss on Chinese President Hu Jintao’s lips. German Chancellor Angela Merkel smooches French President Nicolas Sarkozy, her nation’s economic rival.
Palestinian President Mahmoud Abbas and Israeli Prime Minister Benjamin Netanyahu.
President Obama and Venezuelan President Hugo Chavez.
North Korean leader Kim Jong Il and South Korean President Lee Myung Bak
German Chancellor Angela Merkel and French President Nicolas Sarkozy
These images aren’t the latest political scandal. They’re a new ad campaign from Italian clothing company United Colors of Benetton called “Unhate.”
The images are digitally manipulated but they send a pointed message. The newly unveiled UNHATE Foundation seeks to promote a culture of tolerance and combat hatred around the world, the company said in a news release. The ads have already become a source of controversy. After the images went up, the Vatican quickly denounced an image of Pope Benedict XVI kissing Egyptian Imam Ahmed el Tayyeb on the lips.
Vatican spokesman the Rev. Federico Lombardi called the digitally altered image an “unacceptable” and offensive manipulation of the pope’s likeness, according to the Associated Press.
Benetton removed the image shortly thereafter and it is no longer on the website. The company is known for its striking, and often controversial, ads. Past ads have shown a priest kissing a nun, a white baby breast-feeding from a black woman and three human hearts with the words “white,” “black” and “yellow” printed over them.
2006 Nike Campaign
Rooney fractured the base of his 4th metatarsal before the 2006 World Cup finals, but he made a full recovery in time to play at the World Cup. Therefore, some notable British journalists claimed that Nike cynically portrayed Rooney part Woden, the Anglo-Saxon god of war, part the suffering but triumphant Christ. According to them,
Racial: United Colors of Benetton – Angel and Demon
The Italian master of shockvertising created in 1991 unprecedented controversy with the “Angel and Devil” campaign. The ad portrays a moral conflict, symbolized by an angel a white girl with blonde curly hair, blue eyes and the devil an Afro American girl whose hair looks similar to devilish horns. The gap in the middle of the front teeth is a sign of wisdom, beauty, happiness and fertility in many parts of the world. It is called les dents du bonheur, teeth of happiness. This makes the white girl look even more innocent and angelic
United Colors Of Benetton
Loved to push the envelope, but mostly there was a message behind it. This one depicts three identical looking hearts but all with a colour written on them, White, Black and Yellow. It’s funny how we need an advertisement for clothes to teach us about racial intolerance.
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Political: Corporate Chhattisgarh – Martyr
Ogilvy’s advertising campaign was sponsored by Corporate Chhattisgarh, a monthly corporate magazine. The shocking ad questions the faith-based terrorism and the role played by religion in rewarding and justifying it.
Telling believers that there is no god is like telling children there is no Father Christmas. There is no need to be malicious, just let them live in ignorant bliss. No. You got to have messages on buses saying, “There is probably no god”, to rub salt into the wound. Now how they gonna get to heaven? Still, you did say “probably”
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